A fam (Hangeul: 팸, rr: Paem), short for "family", is a Korean term for a group of players who play and associate with each other in an online game. Fams are essentially the Korean equivalent to clans or guilds. In the English version of PopTag!, the term "fam" has become widely preferred to the other two names, a probable result of North American PopTag!'s high population of former Crazy Arcade players. Fams may sometimes expand beyond a single game (for example, a Crazy Arcade fam establishes a guild in KartRider). They may also create and run external websites for members.